JOHNNIE WALKER EXPERIENCE
The intimate and welcoming atmosphere of the Johnnie Walker Experience invites guests to savour the moment without hurry, a place where every corner is designed to offer a VIP experience. The blue tones that envelop the space amplify the light, while the orange and reddish accents, intrinsic to the brand, bring warmth and evoke the essence of whisky. The bar, composed of a series of backlit metallic panels, features a sinuous geometry that introduces dynamism and recalls sound waves.
This language extends into the lounge area through the ceiling, also made up of panels in series, achieving a harmonious continuity between the different settings, where lighting plays a fundamental role. The ceiling, clad in backlit acoustic panels, not only improves acoustics but also organises the space through an ordered grid. In contrast, the furniture, freely arranged throughout the room, features rounded contours and upholstered padding that convey a sense of comfort. The final result at the Johnnie Walker Experience in the Roig Arena balances energy and serenity, placing the sensory experience at the heart of the design.