ROIG ARENA HOSPITALITY AND VIP AREAS
Client
Licampa 1617, the asset management company owned by Juan Roig, has promoted the Roig Arena project, a multipurpose arena that has become the home of Valencia Basket with the aim of promoting and boosting sports, culture and corporate events.
STRATEGY
VIP areas and exclusive spaces equipped to enjoy a premium experience.
Design, technology, and meticulous attention to detail come together to elevate the spectator experience within the hospitality spaces of Roig Arena, where each environment develops its own identity and a distinguished yet warm atmosphere. The lobbies and VIP entrances are conceived as understated transition zones, defined by clean lines, precise geometries, and targeted lighting that guides visitors with elegance and simplicity.
SOLUTION
Spaces designed to experience the intensity of the show at the highest level.
The wood, ceramic, and textile finishes of the Poble Nou Restaurant reinterpret Valencian tradition through a contemporary lens, articulated with a Mediterranean color palette that evokes the local landscape. The interior dining room offers privileged views toward the bowl, reinforcing its visual connection to the event; while the VIP terrace tables enjoy panoramic views over the surrounding agricultural landscape. In the Johnnie Walker Experience, the interior design draws inspiration from New York club aesthetics: dark leathers, subtle metallic accents, and immersive lighting that shape an intimate and sophisticated atmosphere. More than an exclusive bar, it is a space designed for conversation and connection. The configuration of the furnishings creates settings that encourage both spontaneous dialogue and networking. The bespoke private suites complete the hospitality offering. Their layout ensures comfort, privacy, and optimal visibility, allowing guests to enjoy the event without interruption.
