Roig Arena Hosts Its First Internal Event with 10,000 people

Valencia, July 29, 2025 — 10,000 people attended the first major trial run of the Roig Arena, an internal event that featured a concert by Seguridad Social and a performance by singer Sandra Valero.

The event served as a full-scale rehearsal to test the proper functioning of all operational areas of the venue: from ticketing systems, access control, and security, to food services, maintenance, technology, and production.

Attendees experienced firsthand what it will be like to enjoy a real event at Valencia’s future multipurpose venue, which represents an investment of over 300 million euros, fully financed with the personal assets of Juan Roig. Guests were able to enjoy the performances both from the stands and the arena floor, as well as access parking and sample the culinary offerings at the El Mercat and Ultramarinos Roig food areas.

During the evening, the venue’s large screens were lit up for the first time: the impressive 76-meter-long videowall, Europe’s highest-resolution central scoreboard, and the full circular ribbon screen surrounding the seating area.

Among the audience were mostly employees from Mercadona and the various initiatives under Juan Roig’s Legacy project, as well as representatives from companies involved in the construction of Roig Arena, local residents, and members of various institutions and technical services.

The official opening of the arena is scheduled for early September 2025. It will host all kinds of sporting, cultural, musical, and corporate events, establishing Valencia as a leading destination for large-scale national and international events.